Case studies · Verified results
AI search visibility case studies with verified results
Four engagements across insurance, healthcare, home services and disability care, in the US, Australia and Bangladesh. Every number on this page names where it came from: Google Search Console, GA4, UTM-tagged leads or repeated AI-prompt testing. If a figure can’t be traced, it isn’t shown.
Commercial insurance · Tampa, FL
Elite Business Insurance
+761%
monthly organic clicks in 90 days
Cardiac hospital · Dinajpur, Bangladesh
Zia Heart Foundation
+80%
average monthly search clicks
Case 01 · Commercial insurance
Elite Business Insurance: named first by four AI tools for Tampa commercial insurance
A well-reviewed agency with almost no search presence: about 6 organic clicks a month, a mobile PageSpeed score of 48, no schema and no mention in AI answers. Ninety days later it was the agency ChatGPT, Gemini, Perplexity and Claude named first for Tampa commercial insurance questions, with zero paid ads.
Client
Elite Business Insurance, LLC · BBB A+ rated, in business since 2013
Location
Tampa, Florida, United States
Started
December 2025
Scope
Website rebuild, technical SEO, GEO and AEO; full Entity Visibility Framework™
What I did
- Rebuilt the site for speed and crawlability: mobile PageSpeed 48 → 96
- Defined the agency as an entity and made its facts consistent across every profile
- Built 18 answer-first landing pages around the questions buyers ask AI
- Set up GA4 conversion events and UTM tracking before any content went live
- Measured AI answers monthly across four platforms with repeated prompts
Results
| Metric | Before | After | Source |
|---|---|---|---|
| Monthly organic clicks | ~6 | ~52 (+761%) | Google Search Console, 3-month comparison |
| Search impressions (3 months) | 4,390 | 25,800 (+488%) | Google Search Console |
| Average Google position | 55.8 | 24.9 | Google Search Console |
| Keywords Google ranks the site for | 109 | 635 | Google Search Console |
| Page 1 keywords | 12 | 86 | Google Search Console |
| Mobile PageSpeed | 48 | 96 | PageSpeed Insights |
| AI answers, Tampa commercial insurance | Not named | Named first by ChatGPT, Gemini, Perplexity and Claude | Repeated-prompt testing |
| ChatGPT-referred leads, Q2 2026 | 0 | 29+ (April 5, May 11, June 13) | GA4, utm_source=chatgpt.com |
| Local Map Pack, “business insurance florida” | — | #1 | Google Search |
Search Console figures compare the 3 months before and after the rebuild. The 29 leads are a floor: only form submissions carrying utm_source=chatgpt.com are counted. Between March 27 and April 23, 2026, ChatGPT was the agency’s #3 traffic source in GA4, 7.5× the volume of Bing organic.
“When I searched ChatGPT for the best business insurance agency in Tampa, Elite Business Insurance came up number one. That's your work, and it matters.”
— Owner, Elite Business Insurance, LLC · Written communication, May 2026, used with permission
Case 02 · Healthcare
Zia Heart Foundation: monthly search clicks up 80% for a regional cardiac hospital
A cardiac hospital and research institute serving the northern districts of Bangladesh, with cancer and kidney institutes, a general hospital and a nursing college. Families use the website to find the doctor on duty, check the doctor list before travelling and read notices, mostly on phones. The rebuilt site now ranks first for the searches patients make by name.
Client
Zia Heart Foundation Hospital & Research Institute
Location
Dinajpur, North Bengal, Bangladesh
Scope
Website rebuild, speed optimization, on-page SEO, ongoing maintenance
Delivered
By Md Hafizur Rashid with DAIV (formerly NextLab)
What I did
- Rebuilt the site around how patients look for care: a doctor directory and a profile page for each of 27 consultants
- Department, institute and patient-service pages: admission, discharge and health checkups
- Speed work for mobile networks, where 84% of search clicks come from
- Titles, headings and URLs written for real searches, such as a doctor’s name with “Dinajpur”
- Key doctor profiles in English and Bangla, plus ongoing maintenance
Results
| Metric | Result | Detail |
|---|---|---|
| Organic clicks, last 12 months | 9,486 | 191,807 search impressions |
| Average monthly clicks | 591 → 1,064 (+80%) | Dec 2025–Mar 2026 vs Apr–Sep 2026 |
| Click-through rate | 3.94% → 5.50% | Same periods |
| Best month | 1,201 clicks | September 2026, +118% on December 2025 |
| Queries averaging page one | 760 of the top 1,000 | Includes 104 Bangla-script queries |
| “zia heart foundation dinajpur doctor list” | Position 1.04 | 42.8% click-through rate |
| Clicks from mobile | 84% | 8,011 of 9,486 clicks |
Source: Google Search Console, web search, 4 November 2025 – 5 October 2026, exported 8 October 2026. The new site launched before this window, so these are post-launch results under ongoing maintenance, not a comparison with the old site.
Case 03 · Home services
Metro Wide Movers: organic traffic from about 11,000 to 48,000
A Kansas City moving company competing for searches across residential, commercial, local and long-distance moves. The work focused on covering the full range of searches customers make while planning a move, then connecting those pages so search engines read the site as one clear topic.
Client
Metro Wide Movers, LLC
Location
Kansas City metro, Missouri and Kansas
Scope
Local SEO, content strategy and WordPress development
Engagement
Independent consultant via Upwork
What I did
- Mapped search intent across services and locations
- Expanded content for moving services, locations and customer questions
- Linked related services and locations so supporting pages strengthen commercial ones
- Improved page structure, crawlability and internal links
- Built local signals across both the Missouri and Kansas sides of the metro
Results
| Metric | Before | After | Change |
|---|---|---|---|
| Organic traffic | ~11,000 | ~48,000 | +336% (4.4×) |
Source: Upwork project report. Growth was spread across residential and commercial moves, local and long-distance moves, packing and loading help. This was an SEO engagement: AI citations were not measured, so none are claimed.
Case 04 · NDIS & allied health
Yafa Care: local search for an NDIS provider in two markets
Families and support coordinators increasingly ask AI tools and Google which NDIS provider to contact. Yafa Care needed to show up for those searches in two very different markets, Western Sydney and the Northern Territory, without the two locations competing with each other.
Client
Yafa Care, registered NDIS provider
Location
Auburn (Western Sydney) and Darwin, Australia
Scope
SEO architecture, local SEO and AI search visibility
Engagement
Ongoing retainer
What I did
- Designed a four-tier site architecture separating services and locations
- Rewrote the homepage and service pages for Auburn and Darwin specifically
- Built keyword-audited pillar pages for core NDIS supports
- Google Business Profile optimization for both locations
- Monthly repeated-prompt testing across four AI platforms
Results
| Metric | Result | Source |
|---|---|---|
| “NDIS provider Auburn” | Top 5 on Google | Google Search |
| Page 1 keywords | 9 within 90 days | Google Search Console |
| AI Presence Rate (APR) | Named in 22.3% of repeated AI prompts | Repeated-prompt testing |
APR is the share of repeated buyer prompts, run across ChatGPT, Gemini, Perplexity and Claude, in which Yafa Care is named.
Method
How these results are measured
Each figure on this page comes from one of five sources. If a number can’t be traced to one of them, it isn’t published.
Google Search Console
Clicks, impressions, positions and queries.
GA4 + UTM tracking
Visits and leads arriving from AI tools, counted as a floor.
Repeated-prompt testing
The same buyer prompts across ChatGPT, Gemini, Perplexity and Claude, giving an AI Presence Rate (APR).
PageSpeed Insights
Mobile performance before and after.
Client systems
CRMs and dashboards, only where the client shares them.
FAQ
About these case studies
Are these results typical?
They are four real engagements with different starting points, markets and scopes. Your results depend on your site’s starting authority, your competitors and how quickly changes go live.
Why do some case studies not mention AI citations?
Metro Wide Movers and Zia Heart Foundation were SEO and website engagements. AI citations weren’t measured in those projects, so none are claimed.
Can I see the underlying data?
Yes. Search Console and GA4 exports can be walked through on a call, with the client’s permission.
Do you guarantee results like these?
No. AI answers change between runs and each platform cites different sources. What I guarantee is a measured baseline, a documented process and a monthly written report.
How long until results show?
Most engagements show first AI citations within 60 to 90 days. Search Console gains on a rebuilt site often start sooner.
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