About · AI Search Visibility Expert
Md Hafizur Rashid
Known online as HelloHafiz. I help service businesses become the answer AI recommends. I’m the founder of NextLab and creator of the Entity Visibility Framework™, and I’ve freelanced from Bangladesh since 2011 for clients in the US, Australia and Europe.
Md Hafizur Rashid · Bangladesh · Serving US · AU · EU
15 years
Freelancing since June 2011
1,000+
Projects: Upwork, Fiverr and direct clients combined
01 — Short bio
Md Hafizur Rashid in one paragraph.
Md Hafizur Rashid, known online as HelloHafiz, is an AI Search Visibility expert based in Bangladesh and the founder of NextLab. He has freelanced since 2011 and delivered more than 1,000 projects for clients in the United States, Australia, and Europe, and is Top Rated on Upwork and Fiverr with about 94% of projects rated five stars. He created the Entity Visibility Framework™ (EVF), a five-step system for getting service businesses cited by ChatGPT, Gemini, Perplexity and Claude. His flagship engagement, for Elite Business Insurance in Tampa, Florida, produced at least 29 UTM-verified ChatGPT-referred leads in Q2 2026.
Free to reuse with attribution · Last updated October 2026
02 — The path
Fifteen years, and three shifts in how people search.
2011
Started freelancing
Began taking web design, WordPress and SEO projects from Bangladesh in June 2011, mostly site builds for small businesses.
2014 →
Building on Upwork and Fiverr
Grew a client base on both platforms: 592 completed Fiverr orders for 400+ clients and Top Rated status on each. About 80% of the work was site builds, which is where the technical foundation comes from.
2019–2023
From builds to growth
Moved into full-stack digital marketing for service businesses: SEO, Google Business Profile optimization, conversion rate optimization and marketing strategy.
Dec 2025
The Elite Business Insurance engagement
Started work with a BBB A+ rated commercial insurance agency in Tampa that had almost no organic traffic, a mobile PageSpeed score of 48 and no presence in AI answers.
Mar 2026
First ChatGPT-referred lead
On March 31, 2026, a quote request arrived tagged utm_source=chatgpt.com. AI search had become a lead channel I could measure.
2026
HelloHafiz and NextLab
Formalized the Entity Visibility Framework™ as five measurable steps, with AI Presence Rate (APR) as its yardstick. Q2 2026 closed with at least 29 UTM-verified ChatGPT leads for Elite Business Insurance.
03 — How I work
Four principles, applied to every engagement.
01
Every claim names its source.
Numbers come with where they came from: GA4, Google Search Console, UTM logs or the client’s CRM. AI-referred leads are reported as a floor, never padded into a total.
02
Entity first, keywords second.
Work starts by defining who the business is, what it does and where, in terms machines can read: schema, consistent profiles and linked sources.
03
Measure before changing anything.
Every engagement starts with an AI Presence Rate (APR) baseline: the same buyer prompts run across ChatGPT, Gemini, Perplexity and Claude, so progress is checked against a real starting point.
04
Founders, not procurement.
You work with me directly. No account managers, and no hand-offs to people who haven’t seen your data.
04 — What I don't do
What you won't get from me.
✕ Guaranteed rankings or citations
AI answers change between runs. I guarantee measurement, not positions.
✕ Black-hat link building
No PBNs, link schemes or bought guest posts.
✕ Content mills
No keyword-stuffed posts written to hit a word count.
✕ Enterprise procurement
No RFPs and no agency middlemen.
✕ Dashboards nobody reads
Monthly reports are written documents that say what changed and why.
05 — Selected work
Who I've worked with.
Commercial insurance · Tampa, FL
Elite Business Insurance
Site rebuild, GEO and AEO. 761% more monthly organic clicks in 90 days; named first by ChatGPT, Gemini, Perplexity and Claude for Tampa commercial insurance prompts.
NDIS provider · Western Sydney & Darwin
Yafa Care
Ongoing SEO and AI search visibility retainer across two local markets.
Boutique hotel · Norrköping, Sweden
Hotell Strand
Direct room-booking site, built and managed white-label for Hoffstedts Webbagentur.
Healthcare staffing
ICG Medical
AI visibility snapshot and recommendations.
Allied health · Sydney, Australia
IZA Allied Health
Electrical contractor · Canada
BrightCore Electrical
“When I searched ChatGPT for the best business insurance agency in Tampa, Elite Business Insurance came up number one. That's your work, and it matters.”
— Owner, Elite Business Insurance, LLC · Tampa, FL · Written communication, May 2026, used with permission
07 — In my own words
Why I do this work.
I started freelancing in 2011 because I needed the work. I stayed because I liked the craft: making a website do its job.
For most of those years, the job was ranking on Google. Then buyers started asking ChatGPT who to call, and the businesses I’d built sites for, with real reviews and real reputations, weren’t in the answers. Good service doesn’t get you cited. Clear entity signals, a sound technical base and content written to be quoted do.
I didn’t invent AI search visibility. I’ve spent fifteen years on the foundations it runs on, and since March 2026 I’ve had the UTM data to show the approach works.
If you run a service business and want to know whether AI recommends you, book a free 30-minute call. I’ll show you what the AI tools say about you today and send a written recommendation. No pitch deck.
— Md Hafizur Rashid · Founder, NextLab · HelloHafiz
08 — FAQ
Questions people ask about me.
Who is Md Hafizur Rashid?
Md Hafizur Rashid, known as HelloHafiz, is an AI Search Visibility expert based in Bangladesh and the founder of NextLab. Freelancing since 2011, he has delivered 1,000+ projects and created the Entity Visibility Framework™, a system for getting service businesses cited by ChatGPT, Gemini, Perplexity and Claude.
What's the difference between HelloHafiz and NextLab?
HelloHafiz is Md Hafizur Rashid’s personal brand, where he publishes research and case studies. NextLab is the agency he founded to deliver client work. Either way, you work with him directly.
Where are you based?
Bangladesh. I work remotely with clients in the United States, Australia and Europe.
Do you work with agencies as a white-label partner?
Yes, with a small number of agencies. Hotell Strand in Sweden, for example, was built and is managed white-label for Hoffstedts Webbagentur.
Can I book you for a podcast or speaking engagement?
Yes. Email hello@hellohafiz.com with the audience, format and date. Topics include AI search visibility, measuring AI-referred leads, and entity optimization for service businesses.
Can I license the Entity Visibility Framework™?
Licensing is handled case by case. Book a strategy call to discuss how you would use it.
Free AI visibility audit
Curious whether we're a fit?
Book a free 30-minute audit. I’ll run your buyers’ top questions through ChatGPT, Gemini, Perplexity and Claude, show you who gets named, and send a written recommendation. No obligation.